Monthly Archives: January 2013

How to Engage Your Reader — A Guest Post by Matthew Turner

There was – apparently – a time when a writer merely wrote, sat back, and let the good times roll. That time is no more, at least not for 99% of us.

These days writers are marketers, publishers, formatters, designers, and most importantly… engagers. To stand out from the crowd you need to communicate with your readers, make them swoon, and have them become your biggest endorsers.

This is no easy task, and it needs genuine love and affection, but any writer is capable of it.Engage Your Reader

It won’t take long before you acquire a few readers. Some people have many, and others just a few. No matter what the number, I urge you to involve your readers as much as possible. Be a person who adores connecting with other people, even if you’re introverted and shy.

I too am quite the introvert. I do appreciate meeting new people, though, and I love to connect with like-minded folk. As such I’m always open to new connections. I try to get to know them and allow them to get to know me too.

Here are just a few benefits engaging with your reader can have:

  1. New Friends
  2. Endorsers
  3. Feedback
  4. Social Sharing
  5. Sales
  6. Ideas
  7. Beta Readers
  8. Critique Partners
  9. New Events, Organisations, People, etc
  10. Learn New Stuff

All of these have benefited my world. They include people I didn’t know prior to creating my Blog. I’ve met them recently, but they’re a very important part of my life.

How To Engage

These are just a few ideas that I’ve personally partaken in. I urge you to find other means, create your own, and build it around YOUR Platform. This is what I did for my debut novel, Beyond Parallel, and although I’m sure not all will work for you, I hope they provide some inspiration.

1: A Short Story

I created a short prequel (set the night before Beyond Parallel begins) that is FREE and aimed at engaging with my readers. The story is short, the engagement is high, and I include a host of behind-the-scene features.

This took a little time and cost a little money, but I loved the process. It helped me connect with some new people and further establish relationships with others.

2: Facebook Group/Page

I started this way too late, but a Facebook Group/Page for your book is a great idea. It allows you to upload pictures, updates, and special features that only those who follow are privy to.

It’s all about the journey. I’m going to create my second novel’s Facebook Page ASAP. I want my readers to be part of my daily world. Writing… editing… events… people love being part of a journey.

3: Polls & Surveys

People love competitions and freebies, but I think they like polls even more – as long as it’s for a worthy cause – like your book. 🙂

Allow your readers to vote on your book cover, help choose the name of certain characters, tighten up your book descriptions, and create promotional material. Whether you have a small or large following, having your reader be part of the process will make them feel special. Too few writers do this, in my opinion.

4: Regular Emails

More importantly, emails that DO NOT sell. Around launch day, sure, but make the majority of your emails helpful and fun.

Share your journey, ask them to leave feedback, and tell them about your worries, excitement, and everything in between. Email is a great way to connect with people, but most are wary about what it represents. Be one of the cool folk who use email to engage.

5: Give More Than You Take

The whole point is to get people to buy your books, but don’t let this take over your life. If you love what you do, people will love you back. Money is a byproduct of this.

Create a free ebook, do regular giveaways, meet with your readers, and provide special, secret tips that can help them become writers themselves. You don’t have to giveaway expensive prizes, merely give more than you take.

Value Thy Reader

I look at this way: my readers –whoever they are and wherever they are – are my most valuable asset in the whole wide world. Without them I couldn’t justify writing, at least not without having another job.

I do the above because I enjoy it and love connecting with people. I also love it when fellow writers do this. I feel part of their world, which makes me loyal and eager to share and help where I can.

How do you involve your readers in your journey?

Do any writers engage with amazing effect?

Please, share your thoughts below… thanks for reading.  Matthew Turner


Matthew Turner is a writer from Yorkshire, England. His debut novel, a coming-of-age tale entitled Beyond Parallel, is currently available.  From the same mold as Sliding DoorsBeyond Parallel is an emotional roller coaster flips between two parallel stories.


Filed under Guest Bloggers

The Trifecta of Storytelling Power

Beyond Craft… Embracing Greatness 

Oh what a tangled, slippery-sloped, viper-infested, self-sabotaging path we fiction writers tread.

What seems so simple — because we read excellent stories all the time, and they really do seem, well, if not simple, then at least clear and clean, and therefore not beyond our means —  turns out to be anything but.

The blank page both calls to us and mocks us.  And so we fill it up with what we have to offer, arising from the pool of what we know, fueled by dreams we dare not utter aloud… sometimes soured by what, either in ignorance or arrogance or simple haste, we’ve chosen to ignore.

Because, in spite of all the books and workshops and websites and analogy-loving writing gurus out there, we cling to the limiting belief that there are no “rules.”  The mere mention of that word causes you to rebel, even conclude that principles and standards are really “rules” with polite sensibilities, and from there we decide that we can write our stories any way we please.

Because this is art, damn it.

Often we don’t find that out that what we have to offer isn’t good enough until the rejection letter arrives.  Or the critique group pounces like Simon Cowell on a bad day.  Or when a story coach doesn’t tell you what you want to hear.

As one of the latter, my job involves telling writers — frequently — that their story is coming up short, and why.  That the wheels fell off, very often at the starting gate.  It’s the “why” part that allows me to sleep at night, because I’ve been on my share of the sharp pokes this business delivers.  But like a doctor giving a screaming kid a vaccination shot, I take solace in the hope that once the sting subsides the writer will see the pit into which they are about to tumble.

And you can’t write your way out of the pit.  No, the pit requires avoidance rather than rescue.

The Trouble with Craft

Craft — the mechanics and architecture and sweat of putting a story together — is complex, if nothing else than for its sheer immensity.  It’s anything but simple.  Even in those stories that inspire us, bestsellers and favorite authors and even the classics, we’re witnessing the symmetry and fluid power of simplicity on the other side — beyond — complexity.

In my work I’ve sought to put fences around it all, create labels and levels and subsets of supersets and connect those dots in ways that facilitate navigation on that  aforementioned path.  (My friend Randy Ingermanson is nodding now, as he’s doing the same thing, and very effectively, with his Snowflake story development model.) Six core competencies, six realms of story physics, and about five dozen subordinated corners of the craft aligned under those twelve flags.

Trouble is — just like in love and careers and gambling — you can get them all technically right… and your story can still fall flat.  And that’s the thing — the holy grail of “things” we need to understand — that separates craft from art.  Unpublished from published.  Frustrating from rewarding.

So without minimizing any of the myriad corners and nuances of craft — indeed, they remain eternal, consistent and the non-negotiable ante-in — allow me to simplify.  To break it down into three buckets, three qualities, three goals, that any successful story will embody to some extent.

Three things about your story… things that readers will, upon finishing your story, notice.

Three essences to shoot for.  Three qualities to evaluate about your story plan, and then your story execution.  Three things to grade yourself on.

If at least one of those grades isn’t an “A,” then you’re not done.

The Fiction Trifecta

One of the reasons I ask my clients to pitch me their concept and their First Plot Point is that, almost without exception, I can assess two things from the answer: the writer’s understanding of these three critical elements, and the potential for the story to deliver them, in whatever combination, with sufficient power and artfulness.

Here they are.  No surprises here.  But be honest, have you really evaluated your story on these things, regarded alone as criteria?  Have you asked yourself what your strategy will be to optimize one or more of these things?  Now you can.

In no particular order, because each stands alone as a potential windfall:

Intrigue – A story is often a proposition, a puzzle, a problem and a paradox.  When you (the reader) find yourself hooked because you just have to know what happens… or whodunnit… or what the underlying answers are…  then you’ve intrigued your reader.  It may or may not have an emotional component to it — mysteries, for example, are usually more intellectual than emotional, they’re intriguing because the clues will always lead somewhere, and we want to know where, even see if we can get their first.

Mysteries, as a genre, are almost entirely dependent upon reader intrigue.  Not necessary “dramatic intrigue” within the story itself, but rather, the degree to which a reader is “intrigued” with the questions the story is asking.

But this kind of intrigue isn’t limited to mysteries.  Sometimes the intrigue is delivered by the writing itself.  A story without all that must depth or challenge can be a lot of fun, simply because the writer is funny.  Or scary.  Or poetic.  Or brilliant on some level that lends the otherwise mundane a certain relevance and resonance.  Make no mistake, this, at is core, is a form of intrigue.

Emotional Resonance – When a story moves you, which so many great stories do, it’s because we feel it.  It makes us cry.  Laugh.  It makes us angry.  It frightens.  It’s nostalgic.  Important.

Les Miserables isn’t the classic it is — book, stage and now screen — because we must find out “what happens.  No, it works because it makes use cry.  John Irving’s Cider House Rules is a modern classic because it pushes buttons, makes us choose, forces us to behold the consequences of our choices.

Same with The Davinci Code, another modest success.  Every love story, every story about injustice and pain and children and reuniting with families and forgiveness — name your theme — is dipping into the well of emotional resonance for its power.

Vicarious Experience – reader, meet Harry Potter.  Go with him on an adventure to a place you’ll never experience otherwise.  Or Hans Solo.  Or James Bond.  Or Sherlock Holmes or Merlin or some alien with an agenda.  The juice of these stories isn’t the dramatic question or the plucking of your heart strings as much as the ride itself. The places you’ll go, the things you’ll see, the characters you’ll encounter, the things you’ll see and do.

Of course, emotional experience can be a ride, as well — a story about falling in love, or getting fired, or winning the lottery — and when that happens you’ve been given an E-ticket on the Slice of Life attraction.  These stories strike two of these Trifecta chords by making us feel the experience of falling in love, or feeling loss or simply walking a mile in shoes that seem compellingly familiar.

The common factor here is this: something compelling about the story.

Either intellectually, emotionally, or on some other level (usually the result of a combination of these three gold standards).  An allure that resides beyond the tricky or original or otherwise “interesting” nature of its concept.

Your concept, however tricky or original or interesting, isn’t compelling until it lands on one or more of those three powerful forces: intrigue… emotional resonance… vicarious experience.  A story about aging backwards, about going to another planet, about a secret code… about something conceptual… isn’t enough.

Until you juice it with some combination of the Trifecta elements.  Until that happens, that’s all it is: a concept.  And in this business, concepts are commodities.

Which is why a “compelling premise” is only one of the six realms of story physics.

It functions as the stage, the landscape, upon which these truly powerful essences can emerge to transform a story into magic.

Or better stated… into art.

When these three essences become the goal, the criteria of your concept and your craft, then you have a real shot.  Because now you’re risen above a bevy of concepts — rehashed, reheated and retreaded — crowding the inboxes of agents and publishers out there.

They’re not looking for the next great “idea.”  Or even the next great voice.

They’re looking for the next great story.  And intrinsic to that definition you’ll find The Trifecta… three compelling story essences that are waiting to make your story work.

And when it does, it really is art, after all.


About this post…

It’s been a while.  So long, in fact, that when I went into WordPress to post this I actually had to look up my password.

I’ve agonized over this one.  Wanting to launch the new year with something big, something important.  It didn’t come to me until today, when one of the stories I’m coaching sent me, in a bit of a flurry, to this topic.

I just want to share… that after an intense few months of story coaching, of year-ending nit-picky stuff, it was good to get away from my desk (I was the guy in the corner at McDonalds with a mocha and an iPad for three hours) and focus… to be a writer again.  To wrestle with thoughts and words.  To engage with the subject matter, and you, in a way that forwards the conversation and contributes toward our mutual momentum.

That’s what writing is.  Engaging.  With others.  With issues and dreams.  With ourselves, in so many ways.  And with life itself.

It was a good day, and I hope you like the post.  Chances are there’s a typo in there somewhere — those buggers haunt me, and I’m usually too impatient to wait on a proofreader — but it is what it is.  Sooner or later we all have to hit the SEND button.

My best shot, for now.  Write on.






Filed under Write better (tips and techniques)