On my Sorcerer offerings, I have 4 different print (hard copy) formats, a screen-optimized PDF format and (Real Soon Now) an ereader format for .epub. Each is a bit different in type size, layout, etc.

An on-screen or ereader presentation probably should have no headers or footers; they use up valuable screen real estate. Although there’s always debate on the issue, a hard-copy format would have serif fonts for body text, while an on-screen/ereader format would have sans-serif fonts.

If you do your homework right from the start, you should be working is a word processor that uses paragraph and character styles. As you pump out your copy, keep applying the proper styles. That way, if you need to change the visual appearance, you can simply change the style definition and it flows right through. No manual formatting, please.

If you’re not at least somewhat familiar with page/book design, get a Colin to help you. Then you can set up a word processor template with the design and use it for all ten of your first-year’s output.

While not part of Larry’s Six Core Competencies, your actual presentation is a major selling point. While you can’t buy artistic ability, you can buy a decent presentation of your work.