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The Four Pillars of Premise

In this increasingly strange and troubled world, one might want to salve their soul with a road trip to see the artifacts of a more thoughtful and optimistic time.

Such a therapeutic adventure may not be too far away: Writer and curator Sam Lubell along with photographer Darren Bradley released their latest architectural travel guide, Mid-Century Modern Architecture Travel Guide: East Coast USA (Phaidon, $35) last month. A follow-up to their recent West Coast guide, it includes over 250 houses, offices, schools, museums, civic and religious buildings that tell the story of the industrial and cultural prosperity that occurred up and down the Eastern Seaboard after World War II.

Lubell and Bradley play all the Modernism hits and a lot of deep cuts—with brief histories and elegant photographs of the kitschy stores along US-1 in Fort Lauderdale, Wallace Harrison’s UN Plaza in Manhattan, and a whole lot in between. (Bradley’s Instagram is well worth a follow if you’re into these kinds of buildings.)

Organized by region (New England, New York and New Jersey, Mid-Atlantic, the South, and Florida), the guide also includes a glossary of architectural terms and information on how to visit these sites. For readers with no travel plans, Lubell’s site descriptions give a rewarding perspective on the ideas that fueled each design and how reality has guided their aging. Get the most professional assistance from the best architect los angeles.

CityLab spoke with Lubell over the phone recently about the new guide and how the travel it required formed his views on the U.S. East Coast’s postwar buildings.

What would you say are are the major differences in East Coast Modernism from region to region?

There are so many styles in each region—so many different approaches and so much talent. There’s an incredible variety, but it’s all unified by the idea of Modernism as a way to start over.

I think the way these regions think of their own Mid-Century Modernism depends on the legacy of their buildings, how those buildings came to be, and what kind of preservation community each place has today. The East Coast generally has a high appreciation for its Modernist legacy. Certainly, New York City has a strong preservation ethic since the demolition of Penn Station, but if you go further afield it’s not necessarily the case. A lot of the stuff in Florida is going away because the state doesn’t have same kind of laws to protect these projects, nor does it have the same spirit of preservation.

There are so many big name architects who have done work on the East Coast, so those are easier to landmark. It’s the lesser-known gems that are really at risk.

Unlike your West Coast guide, which was published just before the 2016 election, the end of the introduction in this one hints at a contemporary America that is socially fractured and building poorly. Was there a sense of urgency in making this edition, to show readers places that represent a more optimistic or ambitious version of the country?

We live in a time where a majority of what gets built is cookie-cutter and done for short-term gain, done without inspiration, done in ways that don’t suit the time and age. Not that all Modernism was amazing, but a lot of what’s left shows great respect for design merged with technology.

Most of the attention put on buildings today is committed to where the money is, so architects are devoting their energy to commissions for rich clients and everything else has to be sidetracked—schools, government centers, post offices, stores, things that are not high on our culture’s current list of priorities. We get a poorer urban realm as a result. We’re putting profit over respect and attention to design. The whole idea of Modernism was that great architecture should for everyone.

What kind of criteria did you establish for a building to be good enough for an entry in the guide?

It was hard. One thing we decided was on was that if you can’t see it from the street it’s automatically cut, and in some cases we didn’t know until we got there. That was the case with a lot of houses. The Leonhardt House by Philip Johnson on Long Island is a good example—it’s beautiful but we couldn’t find it, because it’s on a long driveway. We went down to the beach to try to see it from there but eventually gave up.

Otherwise, we were focused on just having a good balance of buildings and styles to represent each region, which meant we couldn’t include every great mid-century modern building in New York City.

In putting this together, did you develop a new sense of what makes American Modernism special?

I did a lot of road trips to see each one which was great because I got to see buildings I didn’t think I’d ever have a chance to see. Architecture is so much about the experience of seeing them and understanding them in the context of their surroundings. It’s inspiring to see how much of it there is all over the U.S., to see how much attention was given in so many places to having excellent design. When we do another book for another part of the country you’ll see it’s incredible and widespread there as well.

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2 Responses

  1. I’ve said many times that @Larry has found his true calling as a Teacher. He successfully employs one of the most-difficult of instructional media: the printed book. (Supplemented thereafter by this website.) His perspectives and presentation of concepts that, admittedly, are not strictly original, ARE original. And the genuine passion – he wants you to learn, and to learn to succeed – is also something that cannot be concealed.

    I’m the proud son of another Teacher who also found her true calling, and from this I know: “@Larry is the real deal,” and a curiously-humble gift to commercial writing instruction.

  2. You can’t lose with Larry Brook’s books!

    Seriously, crafting a story that compels the reader to charge on, to turn the page, to find out what happens next–is not an easy task. Besides the setup, the four parts, the character arcs, the entire soup won’t be perfect unless you have a sense of what all goes in when and where.

    Larry guides you to find that taste, regardless of your personal process. It’s not about the process, but the ingredients. Every ingredient in the soup goes towards how it tastes and satisfies.

    That taste would be “relevance.”

    Can you, the writer, develop a Story Sense of what is relevant to your story AS you write it, AS you develop it? This is like “puck sense” in hockey (it’s more than skating and using the stick). This book has within it the keys to Story Sense.

    Yesterday, I read comments on various TV series that underlined the point of when you have Story Sense–and when you don’t.

    The non-technical audience described a movie or TV series, a book…as “boring, nothing happening” or “what is the point to these episodes”–when what they’re really saying is they didn’t find the writing RELEVANT. Relevant to what? The Premise!

    80% of the comments on canceled TV series was due to the story “falling apart” as in it lost (or never had) relevance.

    Then there are the complaints…yes tons of complaints, about TV series characters who make STUPID choices that make no sense–in order to forward the plot. This is LAZY writing and the show was canceled due to lack of interest. Why? Because the writers, even in Hollywood, didn’t know how to keep the story on the rails.

    This is your Story Sense to keep your entire book design, the character ARCS….relevant to the premise.

    Yes, I have repeated myself because the human mind requires repetition in order to “get it.” This is why successful athletes from figure skating to MMA have to practice over and over and over.

    This means that a writer must have the self-discipline to hear-read something more than once, and to practice it a LOT.

    Otherwise, your TV series will be canceled and hardly anybody will read your book.

    Because you lacked the Story Sense to make the writing relevant to the premise.

    Larry’s books are relevant to your writing success.

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